Location, Location, Location! Help Buyers Understand The Area
There is a famous saying in the real estate business, I’m sure you’ve heard it. It’s pretty simple: “Location, location, location”. It simply means that where your home is located — the neighbourhood — is just as important to potential buyers (and sometimes more so!) as the features of the property itself.
Sellers often make the mistake of creating a long list of home features while ignoring neighbourhood features. They tout the spacious kitchen, the newly renovated bathrooms and the gorgeous backyard deck, but say little about the location.
So when you’re ready to sell your home, sit down and create two lists: home features and neighbourhood features. Buyers want to know both.
On that neighbourhood features list, include:
Location of schools and daycare centres.
Major retailers and shopping centres.
Proximity to major commuting routes.
Theatres, night clubs and other entertainment.
Rinks, gyms and other sporting facilities.
Green space, walking trails, ponds.
When buyers have their eyes on two properties which are comparable in features, the neighbourhood can often be the deciding factor.
