If you’re thinking of selling your home this spring, you need to make sure you put serious thought in to a marketing plan. Just like any other product people buy or sell, a home’s value must be communicated to the proper audience to ensure that you, the seller, gets the best possible price.
Marketing your home means more than putting up a sign on the lawn, sticking an ad in the newspaper, or uploading a listing on to MLS. You need to have a complete marketing plan that takes into account your home’s unique qualities, your goals and details the specific resources available to you.
Your planning should begin as soon as you decide that you want to sell your property. Part of your marketing plan will involve pricing your property, deciding when to list it and what features need to be cleaned or repaired. You should realize that it is at this stage that you need to be completely honest about the condition of your home, your financial needs and any time constraints.
Once you have the basic information established, you need to get to the “guts” of the marketing plan, or decide how best to let people know that your home is for sale and get them excited about it. You need to keep in mind when you are planning that there are two key target audiences: home buyers and other real estate agents. You will need different marketing vehicles and slightly different information to effectively reach each audience.
There are a myriad of marketing products and activities that my team use to sell your home faster and for the best possible price! Listing with us means you will benefit from our unique marketing tools. We tailor our marketing program to your property, depending on your home your package can include;
- A dedicated webpage for your property that showcases a Virtual Tour of the interior and exterior of your home as well as more information about your home and surrounding neighbourhood.
- Your home will be featured on both Royal LePage’s web site ( www.royallepage.ca) and on my Team’s website (charlesfrancis.ca) and daily real estate blog (charlesfrancisblog.com). Between these sites we receive an average of more than 450,000 unique user sessions each month.
- The Royal LePage Referral Network. Your property’s information will be available to nearly 11,000 Royal LePage Realtors coast-to-coast and 700 of the top real estate companies in the world through an exclusive affiliation.
- My team has an extensive network on social media sites including: Twitter, Facebook, LinkedIn and Pinterest. Your property will be featured regularily on all of these sites.
- Your listing will be uploaded to the Multiple Listing Service (MLS) and appear on Realtor.ca. We have years of experience putting together concise, effective listing details that present your property in the best possible way.
- A professional Stager will help us to determine the best way to present your property to the market.
- My team has an extensive list of professionals, working throughout the GTA, that you may need. If you need a contractor we will recommend one to help ensure that your property is fixed up and ready to go. If you need a reputable mover, cleaner or lawyer, we have individuals that we work with and are happy to recommend.
- My team loves open houses! We will conduct both public and private open houses until your property is sold.
- Customized Just Listed Cards, mailed and distributed to potential buyers with details of your home on it.
My team will help you decide which tools will be most beneficial for your property. With whatever plan decided on, we will make certain that you are an active part of it and kept up to date. Reviewing the plan’s success on a regular basis should be a built-in part of any successful marketing plan.
To get more information on how I can help you put one together, contact me directly!